Business growth and slaes with Digital Marketing

Once upon a time on earth people used to promote services or products using printed pamphlet and audio ads on street. This is still good for local marketing and a cheapest solution. Now the tech era is evolving very fast as majority of people are wasting their times just by gazing mobile or TV screens. Here the legend comes in action its called Digital Marketing. Target huge audience digitally as everything is digital now a days like digital payment, digital product, remote services etc. The social media, Web searches, Video platforms, messengers are the big bull as the platform.

Social media like Facebook has a very broad audience base. It is under the company called Meta which owns Instagram, Facebook, Thread, WhatsApp, Facebook Messenger etc. If we talk about other giant that is Google which owns YouTube, Google Search, Gmail etc. There are more big companies like this which is ruling this modern digital world. Most of them has their own Ad networks like for google AdSense is very popular for publisher and Google ads is for Advertisers. In similar way Facebook has Meta ads service. These ads services boosts digital appearance of any product or service.

Running ads for digital marketing

Whether someone is small content creator, service provider or business owner to drive more sales their product or service needs exposure. That is call reach i mean get known by broad audience. To achieve this a proper Ad Campaign is run in Meta Ads which is displayed to users of Facebook, Instagram and Thread. This method is a paid method where you pay amount to meta. If these ads are targeted properly then that could drive good sales which is much more profit in term of spending. This is one of the most popular way of doing Digital Marketing.

In Similar way you can use Google Ads for running ads on YouTube and google partner platforms.

Now a day every one has digital presence then why not push your Ads digitally. Apart from running ads you can send messages to your old customers using whatsapp.

Why you should use WhatsApp API?

Your previous customer or queries are the potential buyer so, it is very important to reach back to them. Example:

You have a bike service showroom. You have thousands of customers phone number list then you should reach them asking how is their bike performing. Tell them to visit again to your service center give them discount. Share new offers etc. This way you old customers will revisit you.

Suppose if you are running Facebook ads for selling courses. When people click on Chat On WhatsApp, you api flow gets activated feels like chatbot is active and funnel is ready. From first message only the number gets saved to your list. This helps in building audience. So whatsapp marketing is really very helpful. You can add whatsapp widget in your website for providing support. When someone chat in website by clicking on chat widget the number gest saved in contact list of the platform automatically. Making it very easy for whatsapp Marketing, as read ratio in whatsapp is very high. Suppose you send Whatsapp bulk message to 100 people and message gets delivered to approx 90 people among which 80 people will read your message making it high read ratio.

You can imagine yourself if the read ratio is high then its conversion automatically becomes high as the messages are delivered to target audience.

Challenges on WhatApp Business API

Now I will talk about the big challenges on whatsapp marketing. For WhatsApp API you will need a platform from where you will be managing your leads but those platform charges a very high monthly fee in which you will not have Flow builder as the charge price additionally for flow builder feature . Here we recommend MarketDigitally as it is affordable and Flow Builder comes with subscription. You can start as low as 350 (the price may change later). The pricing was the first challenge.

The second Challenge is GST requirement. People says gst is not required but till date i found without GST you can’t pay to meta if you are in India. If you can’t pay means you can’t send messages. If you can’t send messages then subscription to platform gets wasted. but not fully wasted as you can at least do customer initiated conversation. This helps in audience list growth in marketing platform.

People says that if you take API from BSP then you don’t need gst as payment is done through BSP. But big drawback is the charge you extra markup fee in messages and also charge high amount for using their platform.

What is Digital Marketing?

Till now I have discussed lot of the things about digital marketing. Reaching your audience using electronic channels is called digital marketing. Like – Blogging, SEO, Social Media, Ads and more. This industry has very huge growth potential.

The best Strategy of marketing in 2026

The best Strategy of marketing in 2026 is to learn digital marketing and implement that either for yourself or for your client. This industry is in boom and will grow a lot in future.

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